When it’s free,
what do you pay?
Closing ads takes time.
Close one. Here comes another.
ADS AND TIME is a survival game about closing the fictional ads flooding your screen. A tiny ×, a close button that appears late, letters that look a little off. Find it, close it, find the next one. Reach 100% ad pressure and the run is over.
Close ads in succession to build combos and block energy. As your power grows, you can clear nearby ads too. Hold Clear all to store one charge, release, then tap whenever you want to use it. You cannot close ads while charging. “Report ads” freezes ad movement and spawning for three seconds.
A flight is an advertising campaign’s delivery period. Here, each flight lasts 30 seconds, with breaks between deliveries, across 100 flights. The pace gradually increases. By around flight 50, you may struggle to close ads as fast as they arrive.
Fictional ads. Real time.
Every ad in the game is an original fictional creation, unrelated to any real company or product. Clicking or tapping any part of an enemy ad never opens an external site.
An action on an ad body that is not a valid close increases ad pressure and breaks your combo. Ad pressure is an in-game measure based on settled ad area and invalid actions. Overlapping ad areas count too, so it is not the actual proportion of the screen covered.
Your time gets a record, too.
Alongside your score, we record time while the game was running and time when special ads’ close buttons were available. These are not measurements of time actually spent watching ads or searching for the ×. Pauses, other tabs, breaks between flights, and rewarded ads do not count toward play time.
What do we pay when a service is free? There is no multiple-choice answer here. Start by closing the ad in front of you.
At your own pace.
No login or installation required. If you lose, you can start again for free, as often as you like. Real ads and purchases are currently unavailable.
Settings let you change the language, sound, motion effects, close hints, and controls. With a keyboard, move your aim with the arrow keys or WASD, close with Enter or Space, and pause with Escape.
Developer and operator
Developed and operated by Yuuki Ishiyama. And Time introduces this game alongside Sezoku and Time and Numbers and Time. Send feedback or bug reports through Contact in the footer.